Banned Commercial (TEFAL)

The following commercial was apparently banned for the taboo language it used.




Don’t listen if you’re easily shocked.

The commercial was made for the Soesman Language Institute and entitled, A Day Trip. It features a middle aged couple and their children going away in a car and listening to the radio. They sing along to a song, unaware of its meaning.

It was designed to encourage people to learn English rather than accept it blindly and to date has been viewed over 10 million times on YouTube since 2006. The message was: if you don’t know English then you are embarrassing yourself.

Did it work? Well Soesman appear to have gone out of business so perhaps not.

Posted in Technology & TEFL, TEFAL.